MOVE FREELY
Inspired by Pina Bausch, and director, Wim Wender's "Pina" (2011).
"Dance, dance, otherwise we are lost"
AUDIENCE ENGAGEMENT AND SOCIAL IMPACT
I am moved by a desire to touch my audience. I want to encourage people to be themselves and inspire them do something that might push their comfort level - as this project surely will push me outside my own.
DELIVERABLES
1) -00:60 advertisement Spec in ad format, following brand guidelines for Nike
2) -02:40 dance piece as art, intended for theater + local exhibitions
3) -00:30 cut down from the 02:40 art piece for social media
DISTRIBUTION AND MARKETING STRATEGY:
--00:60-This deliverable will be brought to a brand, like "The North Face", "Patagonia", or "Nike". My intention is to have the brand be interested in the style the project is shot. As the project is presented, I would like to suggest here: brands should start advertising in the sustainable market place. If the companies like it, and the brand believes in it, there is potential for work.
--02:40 - The film will be shared and considered for film festivals in it's first year. It could be used as a highly visual and entertaining bumper between longer films.
--00:30 - The social cut down will be used for promotion in post, and used on social media to grow the film audience.
INTENDED AUDIENCE:
The anticipated audience is Gen Z. Within that demographic, people who enjoy outdoor spaces, music, movement, cinema (films), and dance. In addition to Gen Z, the current growing audience is the Utah Film Community.
